Cadillac Ron Rakow was an inside member of the Grateful Dead family beginning in 1967 in the legendary Haight Ashbury neighborhood of San Francisco. He was the president of Round Records, the first independent record label in history that took the Grateful Dead to stardom and world wide influence. While working in the music business he also carried a camera with him everywhere he went. Through his lens, we have 800 never before seen color slides and a few hundred B&W images of the Grateful Dead, Jefferson Airplane, and other cultural icons and events of the time. Ron shaped our world in many ways, the 60s and even today would not be the same without him.